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What we measure on real websites: how Google, Google Maps and AI assistants find businesses, and what changes the results.

October 6, 2026

SEO for contractors: how to get found on Google Maps, search and AI answers

For contractors, Google Maps results come first. What decides them, what to fix on your website, and where AI assistants look, with data from 22 local searches.

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October 6, 2026

What is llms.txt, and does it help AI search?

llms.txt is a Markdown file that lists a site's key pages for AI tools. Google Search ignores it, and we found no sign it gets a site cited.

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