Case study
HustleOn connects people in the Greater Toronto Area with local Hustlers for cleaning, lawn care, painting, electrical work and more. Its bookings and payments already worked, so we kept them and redesigned what people see, in HustleOn's own code. The new design went live on October 29, 2026.
Visit hustleon.ca ↗The headline stays. It now sits next to a service search, popular categories and the promise that matters to a customer: pay when it's done.
Every category now has a new photo in a natural, everyday style: ordinary homes and ordinary clothes.
Conversations used to live inside each listing or job. Since November 4, 2026, they're all on one page.
Shown with sample conversations.
The site told Google the same thing on every page. Now each kind of page says what it is.
| Old site | New site | |
|---|---|---|
| Homepage title | HustleOn | HustleOn | Find a Hustler to get the job done in the GTA |
| Titles across 14 public pages | 1, the same on every page | 13 different titles |
| Pages with a description | 0 of 14 | 14 of 14 |
We loaded the same 14 public pages in a browser on October 26, 2026 (old site) and November 4, 2026 (new site) and read each page's title and description. Speed and AI answers weren't measured before the change, so they aren't compared here.
Every public page got the same care as the homepage. Here are five of them.
The mission moves to the top, as the headline.
Questions and video guides sit side by side.
Each email address can be copied with one click.
A panel beside the form says what an account is for.
Hustlers see what they get before they create an account.
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